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There are three ways beauty brands can effectively market:
Another idea is to create a quiz that resonates with your audience. There are many ways for beauty brands to tailor questions to the exact wants of their audience. Take, Reflect Personalized Skincare, for instance. The brand stays true to its promise of a personalized experience by providing a quiz to recognize which products are tailored to your skin type.
This strategy creates an honest experience for the buyer who wants to see how the product wears, and for the users who are excited to share their photos with Lime Crime.
With many different personalities behind the biggest brands in indie beauty, there are options for all sorts of makeup artist, professional or hobbyist, from mermaid to foodie. That makes it more important than ever that brands compete with one yet one more at the same level if they need to get attention from consumers.
If youre a new agency and havent found your footing in the social world yet, it may be wise to consider influencer marketing to show your beauty brands some love.
But being authentic is more than smart branding. It also means engaging your audience, being obvious about your products and what they are made of, putting thought into the timing of product launches and keeping a small brand appeal that resonates directly with a exact audience.
In the complex business of beauty brands, its as important that your audience know who you are and where you stand in the beauty network, as it is that you know who they are.
At the core of all indie beauty brands are personality and passion. One example is the brand Too Faced. Their marketing reflects delicious glamour that aligns their products with the pure fruit oils used in them to create a tasty scent.
And when all else fails to resonate with your brand, make sure to include a lot of avenues for social interaction within your target market.
Be Authentic
A little hashtag evaluation can point you to the direction of your social influencers if you dont already know who they are. Then you just should reach out and ask if theyre willing to affiliate with you.
With influencer marketing and user-generated content
With a solid virtual experience
And with authenticity
Create a Virtual Experience
Affiliate programs often include some kind of compensation, often in the form of product freebies or discounts. But could also include the exchange of money for promotion.
Beauty Brands in the Digital Age
And while that may sound like a daunting task, with these easy-to-apply information you dont have to sacrifice the a laugh stuff like deciding between Punchy Olive or Olive Punch for your next breakout lip color.
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Take Urban Decay, who created an app that launched with their Vice lipsticks lots of years in the past. The app allows users to upload a photo and try on all 100 Vice lipstick shades earlier purchasing. Sephora presents an identical experience with their Virtual Artist studio.
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In the beauty world, user-generated content is a a should-have facet of viral marketing. Lime Crime makeup, an indie brand for unicorns and mermaids, does a terrific job of showing off user-generated looks shared to their hashtag on Instagram. They have a section at the bottom of each product page dedicated to How You Wear It.
Consider Influencer Marketing and User-Generated Content
Part of the magic in sharing user-generated content is that it helps to create a virtual experience for the buyer. Providing ways to interact with products by exact beauty brands is one way to create an unforgettable experience for customers.
For more information and tricks to enhance your online business, follow our blog.
Is Your Brand Beautiful Inside and Out? Make Sure Everyone Knows with These Tips!
In the digital age, marketing technology is rarely discussed in the same sentence as beauty brands. But that doesnt mean that cosmetic businesses, young and old, shouldnt think about applying new technology trends to their marketing experience.
