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Luckily, there are a few key attorney marketing strategies that you can use to boost your online presence and connect with potential clients.
Read on to learn how you can use these strategies to grow your business.
The Attorney Marketing Strategies You Need to Know About
Whether youre a criminal attorney or a ticket lawyer, online marketing is now a must.
If youre used to advertising in print, these strategies may seem daunting. But theres a reason why some of the biggest brands in the world have made digital marketing the center of their advertising plan.
After all, your potential clients are most likely to find you online. You need to have a professional web presence that makes them want to learn more about your firm.
1. Create Content
Content is anything your potential clients read or interact with. This includes your:
Blog
Website
Newsletters
Infographics
Videos
Case studies
If youre new to digital marketing, dont be overwhelmed. Simply start with a blog. Commit to publishing a new post at least once a week.
What should you blog about?
Your content needs to speak to the issues your prospects and clients are dealing with. Consider the most common problems theyre facing.
Many business owners focus on themselves, writing blog posts about how great their business is. Instead, your posts should try to solve problems for your readers. That way, you can build your trustworthiness and respect in their eyes.
Once youre established as an authority, its easy to grow your readership.
2. SEO
SEO can seem overwhelming, but its one of the best attorney marketing strategies around.
While creating great content is important, it alone isnt enough. There are a number of SEO strategies you can use to get more eyes on your website.
Make a list of the keywords you want to rank for. Every time you create content, be sure to include those keywords in as many places as possible. Yes, even in image file names, meta descriptions, and article titles.
3. Digital Advertising
This is sometimes known as PPC or SEM. Basically, its paid online ads. Youll use your keywords to create a Google campaign. These campaigns will usually direct visitors to your landing page. That landing page will have a persuasive call-to-action.
You can also use Facebook advertising to speak directly to your target audience. Even Twitter and LinkedIn allow you to create targeted campaigns based on your tweets and posts.
4. Social Media
Social media is about building relationships and engaging with current and potential clients.
Twitter, LinkedIn, and Facebook are the main channels you should focus on if youre new to attorney marketing. Commit to posting regularly and responding immediately to any new comments or messages. Remember, social media messaging systems are now seen as a part of your customer service.
5. Metrics
Once you begin using the above attorney marketing strategies, you need to see whats working and whats not. Google Analytics can allow you to do this. Here are some things you can look at each month:
Bounce Rate
Acquisition
Channels
Referrals
Average Session Duration
New Visitors
Pageviews
Users
Sessions
Wrapping Things Up
As you can see, there are many different aspects of digital marketing. But by using these strategies, you can boost your online presence within the next few months.
Have you used any of these strategies? Leave a comment below!
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